Fighting Back

Despite all the negative vibes coming from the media monsters out there, some companies, like Dove, are fighting back. Dove has started the "Campaign for Real Beauty", a media resource for real women.

"It helps women learn to think outside of the media’s twisted view on beauty. Women see an unattainable image of beauty in the media and Dove is helping to remind women they are beautiful in their own way. Dove also helps young girls build better self-esteems with their self-esteem fund. The Campaign funds resources that educate young women on being positive about their bodies, and also uses “real women” in their advertisements."

According to Dove, only 2% of women would use the word beautiful to describe themselves. 81% agree that the media sets an unrealistic standard of beauty. 91% agree its time for a change.
Dove is doing it's best to start this change.
More companies need to join in.


Watch this!